What people ask for

How the demo is made

The demo is a model, not a count. It shows what this page will look like and the kinds of patterns to expect, until our own counts are large enough to replace it.

• Size: the model assumes 40,000 questions a week across the country. That number is made up so the charts have something to show.
• Kinds of help: each kind gets a share of all questions and a month by month pattern, read from the published sources below.
• Places: each state gets its share by population (Census county estimates for 2024), and each county its share of its state.
• Housing mixes rent help, which is steady through the year, with help paying utility bills, which rises in winter in colder states and in summer in hotter ones.
• Urgent and unmet shares in the demo are made up, to show how those charts read.
• A small fixed wobble keeps each week from looking drawn with a ruler. The same choice always draws the same numbers.

Search trends

We looked for Google Trends numbers for searches like food stamps, SNAP, rent help, Medicaid, child care help, utility help, unemployment, food bank and WIC, in English and Spanish. Google does not allow automated reading of its Trends pages, and Google has not published a dataset for these searches, so we did not use Trends. The demo is modeled from published government and 211 data instead, listed below.

Where each pattern comes from

Food

Food help rises in September and again in November and December, and is lowest in February. From the share of 211 requests that were about food, month by month, 2022 to 2024 (Western Pennsylvania's open 211 data, the only month-by-month 211 data we found). In November 2025 many states paid partial SNAP benefits during the federal shutdown; the model does not add that event.

Housing

Rent help peaks in January and again from August to October, with a dip in November, following eviction filings in 43 cities and counties tracked by the Eviction Lab, Tacoma among them. About a third of housing questions are about utility bills (211's national split of housing and utility requests in 2025). In colder states that part follows heating help, highest in January and February; in hotter states it follows help with electric bills, higher from spring to fall; states in between get half of each. The shapes come from 211 requests in Western Pennsylvania, where a winter shutoff ban moves electric requests to spring, so the cooling shape is rough.

Health

Medicaid and CHIP applications are steady through the year, highest in January, from CMS application data for 2018, 2019, 2024 and 2025 (the pandemic years are left out). Marketplace open enrollment, November 1 to January 15, adds to it in Washington.

Money

Money mixes steady cash help with the tax season: a quarter of it follows when people file federal returns (IRS 2025 filing season counts, most from February to April), when Washington's Working Families Tax Credit also opens. The other three quarters are kept flat, because we found no monthly pattern for cash help.

Care

Child care help climbs from May and peaks in August, before school starts, from the share of 211 requests about child care, 2022 to 2024 (Western Pennsylvania; a small sample).

Education

Education help, mostly school supplies, is about three times as high in July and August, from the share of 211 requests about education, 2022 to 2024 (Western Pennsylvania).

Work

Unemployment help peaks in January, rises again in early July and in December, and is lowest in September, from new unemployment claims (not seasonally adjusted) in every state, 2012 to 2019 and 2022 to 2025, Department of Labor.

Legal help

Legal help is close to flat through the year, from the share of 211 requests about legal help, 2022 to 2024 (Western Pennsylvania).

Safety

Safety is close to flat through the year, from 211 requests about domestic violence, 2022 to 2024 (Western Pennsylvania). National hotline research finds calls do not rise over the holidays, so the model adds no holiday spike.

How questions split between kinds of help: housing (with utilities) 48% and food 13%, from United Way's national 211 numbers for 2025 (19 million referrals). The rest is split the way 211 requests split in Western Pennsylvania in 2024, the only full breakdown we found. 211 is a phone line for local help, so Front Door's own mix will differ; our counts will show how.

Sources

1. 1. 2-1-1 Requests/Referrals (2023-2025) and 2-1-1 Requests (2020-2023). United Way of Southwestern Pennsylvania, hosted by Western Pennsylvania Regional Data Center (WPRDC); license CC BY, historical, coverage 2020-01-01 to 2025-08-27. calendar 2024 rows, level_1/level_2 classification counts Read it
2. 2. States scramble to send full SNAP food benefits to millions of people after government shutdown ends. Associated Press (Geoff Mulvihill, David A. Lieb), via WHYY, 2025-11-13. 42 million people on SNAP; 'about two-thirds of states had issued only partial benefits or none at all'; USDA guidance Thursday Nov 13 to issue full November allotments Read it
3. 3. Using 211 Data to Gauge Eighth District Economic Conditions. Federal Reserve Bank of St. Louis, On the Economy (Summers-Gabr, Rodgers), 2026-02-09. Figure 3 text: food assistance requests rose in October 2025, more-substantial increases in November; data from 211 Counts dashboards for AR, IL, KY, MO, TN Read it
4. 4. Eviction Tracking System: Version 3.0, all sites monthly data. The Eviction Lab, Princeton University (Hepburn, Haas, et al.), 2026 (file downloaded 2026-10-10). columns city, month, filings_2020, filings_avg, filings_avg_prepandemic_baseline. Download page: https://dev.evictionlab.org/eviction-tracking/get-the-data/ (no license stated; footer 'All rights reserved'; cite as Hepburn, Haas, et al., Eviction Tracking System: Version 3.0, Princeton University, 2026). Read it
5. 5. A New Baseline: Changes to Our Eviction Metrics. The Eviction Lab, 2025-05-08. baseline moved to average of same months across 2023 and 2024 Read it
6. 6. Preliminary Analysis: Eviction Filing Patterns in 2022. The Eviction Lab (Vallejo, Haas, Hepburn), 2023-03-09. text: Q4 decline 'follows a predictable seasonal pattern'; Jan 2022 ~78,000 filings, Aug 2022 >114,000 Read it
7. 7. State Medicaid and CHIP Applications, Eligibility Determinations, and Enrollment Data (Performance Indicator dataset), September 2026 release. CMS (data.medicaid.gov), catalog record on data.gov, modified 2026-09-25. columns 'New Applications Submitted to Medicaid and CHIP Agencies' and 'Applications for Financial Assistance Submitted to the State Based Marketplace'; license U.S. Government Works (https://www.usa.gov/government-works); dataset id 6165f45b-ca93-5bb5-9d06-db29c692a360 Read it
8. 8. Dates and deadlines for 2027 health insurance. HealthCare.gov (CMS), accessed 2026-10-10. 'Starting November 1, you can apply for 2027 coverage'; January 15 last day; enroll by December 15 for January 1 start Read it
9. 9. Washington health insurance marketplace. healthinsurance.org, 2026-10-05. 'open enrollment period for 2027 coverage runs from November 1, 2026 through January 15, 2027 in Washington' Read it
10. 10. 2025 Filing season statistics, weeks ending Jan 31, Feb 28, Mar 28, May 2, Oct 17 2025. IRS Newsroom, 2025. 'Total returns received' row. Other pages: https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-jan-31-2025 , https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-feb-28-2025 , https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-march-28-2025 , https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-may-2-2025 Read it
11. 11. Working Families Tax Credit application window opens Feb. 1. Washington State Department of Revenue, 2026-01-29. window begins Feb 1, 2026 for tax year 2025; accepted through Dec 31, 2029; up to $1,330; over 675,000 refunds totaling more than $491.4 million since 2023 Read it
12. 12. Working Families Tax Credit Program, 2025 Report to the Legislature. Washington State Department of Revenue, 2025-12-29. page 2: program begins accepting applications each year on February 1; page 3 Table 2: TY2024 approvals 284,416 (MeF 253,210, MyDOR 28,949, paper 2,257) Read it
13. 13. IR-2016-143 (archival): refunds claiming EITC or ACTC held until at least Feb. 15. IRS, 2016-10-28. PATH Act refund hold statement Read it
14. 14. You can begin filing your taxes on Jan. 26 this year. PBS NewsHour, 2026-01-08. 2026 filing season start Jan 26; deadline April 15 Read it
15. 15. ETA 539 weekly claims data, ar539.csv (state-level, NSA, 1971 to present). U.S. Department of Labor, Employment and Training Administration, Office of Unemployment Insurance, downloaded 2026-10-10, latest week ending 2026-10-03. columns st, rptdate, c3 (initial claims). Example values: US sum week ending 2025-01-11 = 351,735 (2025 high), 2025-09-27 = 178,555 (2025 low); 2025-12-06 = 313,815; 2025-07-12 = 260,103. WA c3 week ending 2026-09-26 = 4,365. Read it
16. 16. Unemployment Insurance Weekly Claims news release. U.S. Department of Labor, 2026-10-08. page 2 Unadjusted Data: 170,333 NSA initial claims week ending Oct 3; seasonal factors expected +8.7% from prior week. State table: Washington advance 4,814, prior week 4,534. Used to validate the CSV. Read it
17. 17. Education Department opens 2027-28 FAFSA early, marking program's earliest launch. The National News Desk (Emma Koppelman), via KATU, 2026-09-24. form already open at StudentAid.gov; traditional opening Oct 1; previous earliest Sept 24, 2025; FAFSA Simplification Act requires availability by Oct 1 Read it
18. 18. The Effect of Holidays on Calls to the National Domestic Violence Hotline: Comparing Average Call Volume. National Resource Center on Domestic Violence (VAWnet), 2020-11-20. description: 'the number of calls actually decreases during the holidays, including on New Year's Eve and New Year's Day' (2004-2019 data in linked PDFs, not opened) Read it
19. 19. #CallUtilitiesNow: PUC urges consumers to contact utilities as winter termination moratorium ends March 31, 2023. Pennsylvania Public Utility Commission, 2023-03-28. 'Between December 1st and March 31st' no shutoffs to income-eligible households; electric, gas, heat-related water Read it
20. 20. WAC 480-100-143 Winter low-income payment program. Washington State Legislature, current code, accessed 2026-10-10. 'between November 15th and March 15th' utility may not disconnect residential space heating if customer meets conditions (notify, self-certify income, apply for energy assistance, pay plan) Read it
21. 21. LIHEAP. Washington State Department of Commerce, accessed 2026-10-10. program year Oct 1 to Sep 30; apply once per program year through local agency; income up to 150% FPL Read it
22. 22. Nearly 1 million assistance calls made to 211 in August. The Source, Washington University in St. Louis (Neil Schoenherr), 2023-09-20. ~150,000 utility payment requests Aug 2023 (+22% vs July); Kreuter: utility payments a particular challenge in late summer Read it
23. 23. 211 helpline data reveals most pressing U.S. community needs (2025 data). United Way Worldwide, 2026-03-31. 19 million referrals; housing 6 million, 31%; utilities 3.1 million; food 2.5 million; 27 states where housing+utilities > half Read it
24. 24. The Facts About 211: 2025 Impact Snapshot. United Way Worldwide, 2026. housing 6M (30%), utilities 3.1M, food 2.5M; ranks #4-#7 without counts Read it
25. 25. 211 helpline data reveals most pressing U.S. community needs (2024 data). United Way Worldwide, 2025-03-26. 16.8M requests, >18M referrals; housing 5.6M, utilities 2.9M, food 2.5M; housing+utilities 47% Read it
26. 26. Calls to 211 helpline rise in August to the highest level of 2023. Health Communication Research Lab, Washington University in St. Louis (Garg, Golla, Kreuter), 2023-09-09. 872,079 calls Aug vs 785,654 Jul; ~150,000 utility payment requests (+22%); >280,000 housing (+8%) Read it