What people ask for
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Demo dataDemo data, modeled from public data on when people look for help. Our own counts replace it as they grow.
Nothing here is a real count of people. The patterns through the year come from published government and 211 data. The size is made up.
Demo data. In the last 4 weeks, people in Michigan asked most about Housing (51%), then Food (16%) and Money (14%). Rising fastest from the week before: Work, up 12%.
Choose what to show
Time
Michigan, Sep 14, 2026 to Oct 11, 2026
- Questions
- About 4,200Demo data
▲ +2% vs the week before
- Needed help this week
- About 1,300Demo data
- Unmet needNo program and no listed place nearby fit
- About 620Demo data
Over time. Questions each week, by kind of help.
Demo dataSee the numbers
| Food | Housing | Health | Money | Care | Work | Education | Legal help, safety and other | Total | |
|---|---|---|---|---|---|---|---|---|---|
| Week of Sep 14 | 179 | 516 | 54 | 152 | Under 10 | 25 | Under 10 | Under 10 | 1,044 |
| Week of Sep 21 | 173 | 536 | 54 | 150 | Under 10 | 25 | Under 10 | 121 | 1,063 |
| Week of Sep 28 | 167 | 559 | 56 | 149 | Under 10 | 28 | Under 10 | 120 | 1,083 |
| Week of Oct 5 | 141 | 518 | 52 | 131 | Under 10 | 23 | Under 10 | Under 10 | 977 |
Ranked. Kinds of help, most asked first, with the change from the week before.
Care, Education: fewer than 10
Change compares the week of Sep 28 with the week of Sep 21. It shows only when both weeks have 10 or more.
See the numbers
| Kind of help | Questions | Change from the week before | Unmet |
|---|---|---|---|
| Housing | 2,129 | +4% | 434 |
| Food | 660 | -3% | 19 |
| Money | 582 | -1% | 67 |
| Legal help | 420 | -1% | 85 |
| Health | 216 | +4% | Under 10 |
| Work | 101 | +12% | Under 10 |
| Safety | 43 | 0% | Under 10 |
| Care | Under 10 | Under 10 | |
| Education | Under 10 | Under 10 |
Share by week. Each kind of help's share of all questions, week by week.
Demo dataSee the numbers
| Food | Housing | Health | Money | Care | Work | Education | Legal help, safety and other | |
|---|---|---|---|---|---|---|---|---|
| Week of Sep 14 | 17% | 49% | 5% | 15% | Under 10 | 2% | Under 10 | Under 10 |
| Week of Sep 21 | 16% | 50% | 5% | 14% | Under 10 | 2% | Under 10 | 11% |
| Week of Sep 28 | 15% | 52% | 5% | 14% | Under 10 | 3% | Under 10 | 11% |
| Week of Oct 5 | 14% | 53% | 5% | 13% | Under 10 | 2% | Under 10 | Under 10 |
- 01Housing2,12951.3%
- 02Food66015.9%
- 03Money58214%
- 04Legal help, safety and other46311.2%
- 05Health2165.2%
- 06Work1012.4%
- CareFewer than 10
- EducationFewer than 10
Where. Questions by county in Michigan.
Demo dataShading
- Most questions
- More
- Some
- Fewer
- Fewer than 10, or none
Most questions
- 01Wayne County752▲ +2%
- 02Oakland County565▲ +1%
- 03Macomb County385▲ +2%
- 04Kent County282▲ +3%
- 05Genesee County1700%
- 06Washtenaw County161▲ +2%
- 07Ottawa County1350%
- 08Ingham County122▲ +3%
- 09Kalamazoo County113▲ +4%
- 10Livingston County82▲ +5%
- 11Saginaw County800%
- 12Muskegon County780%
- 13St. Clair County700%
- 14Jackson County680%
- 15Monroe County67▲ +13%
See the numbers: County
| County | Questions | This week | Unmet |
|---|---|---|---|
| Wayne County | 752 | 246 | 125 |
| Oakland County | 565 | 189 | 97 |
| Macomb County | 385 | 125 | 67 |
| Kent County | 282 | 93 | 48 |
| Genesee County | 170 | 57 | 26 |
| Washtenaw County | 161 | 54 | 22 |
| Ottawa County | 135 | 41 | 22 |
| Ingham County | 122 | 40 | 21 |
| Kalamazoo County | 113 | 35 | 20 |
| Livingston County | 82 | 28 | 13 |
| Saginaw County | 80 | 28 | 12 |
| Muskegon County | 78 | 27 | 11 |
| St. Clair County | 70 | 27 | 10 |
| Jackson County | 68 | 23 | 10 |
| Monroe County | 67 | 26 | Under 10 |
| Berrien County | 64 | 23 | Under 10 |
| Calhoun County | 55 | 22 | Under 10 |
| Allegan County | 51 | 17 | Under 10 |
| Eaton County | 47 | 14 | Under 10 |
| Bay County | 41 | 13 | Under 10 |
| Lenawee County | 41 | 13 | Under 10 |
| Grand Traverse County | 40 | 12 | Under 10 |
| Lapeer County | 36 | Under 10 | Under 10 |
| Midland County | 33 | Under 10 | Under 10 |
| Clinton County | 30 | Under 10 | Under 10 |
| Van Buren County | 29 | Under 10 | Under 10 |
| Marquette County | 28 | Under 10 | Under 10 |
| Barry County | 26 | Under 10 | Under 10 |
| Ionia County | 26 | Under 10 | Under 10 |
| Isabella County | 26 | Under 10 | Under 10 |
| Montcalm County | 26 | Under 10 | Under 10 |
| Shiawassee County | 26 | Under 10 | Under 10 |
| Cass County | 24 | Under 10 | Under 10 |
| Newaygo County | 24 | Under 10 | Under 10 |
| St. Joseph County | 24 | Under 10 | Under 10 |
| Tuscola County | 24 | Under 10 | Under 10 |
| Branch County | 21 | Under 10 | Under 10 |
| Hillsdale County | 20 | Under 10 | Under 10 |
| Gratiot County | 16 | Under 10 | Under 10 |
| Houghton County | 16 | Under 10 | Under 10 |
| Mecosta County | 16 | Under 10 | Under 10 |
| Sanilac County | 16 | Under 10 | Under 10 |
| Chippewa County | 15 | Under 10 | Under 10 |
| Delta County | 15 | Under 10 | Under 10 |
| Emmet County | 15 | Under 10 | Under 10 |
| Clare County | 14 | Under 10 | Under 10 |
| Wexford County | 14 | Under 10 | Under 10 |
| Huron County | 13 | Under 10 | Under 10 |
| Alcona County | Under 10 | Under 10 | Under 10 |
| Alpena County | Under 10 | Under 10 | Under 10 |
| Antrim County | Under 10 | Under 10 | Under 10 |
| Arenac County | Under 10 | Under 10 | Under 10 |
| Benzie County | Under 10 | Under 10 | Under 10 |
| Charlevoix County | Under 10 | Under 10 | Under 10 |
| Cheboygan County | Under 10 | Under 10 | Under 10 |
| Crawford County | Under 10 | Under 10 | Under 10 |
| Dickinson County | Under 10 | Under 10 | Under 10 |
| Gladwin County | Under 10 | Under 10 | Under 10 |
| Gogebic County | Under 10 | Under 10 | Under 10 |
| Iosco County | Under 10 | Under 10 | Under 10 |
| Iron County | Under 10 | Under 10 | Under 10 |
| Kalkaska County | Under 10 | Under 10 | Under 10 |
| Lake County | Under 10 | Under 10 | Under 10 |
| Leelanau County | Under 10 | Under 10 | Under 10 |
| Mackinac County | Under 10 | Under 10 | Under 10 |
| Manistee County | Under 10 | Under 10 | Under 10 |
| Mason County | Under 10 | Under 10 | Under 10 |
| Menominee County | Under 10 | Under 10 | Under 10 |
| Missaukee County | Under 10 | Under 10 | Under 10 |
| Montmorency County | Under 10 | Under 10 | Under 10 |
| Oceana County | Under 10 | Under 10 | Under 10 |
| Ogemaw County | Under 10 | Under 10 | Under 10 |
| Osceola County | Under 10 | Under 10 | Under 10 |
| Oscoda County | Under 10 | Under 10 | Under 10 |
| Otsego County | Under 10 | Under 10 | Under 10 |
| Presque Isle County | Under 10 | Under 10 | Under 10 |
| Roscommon County | Under 10 | Under 10 | Under 10 |
Rows that say fewer than 10 are hidden on purpose. When only one row would be hidden, a second one is hidden too, so it cannot be worked out from the total.
Urgent and unmet. The share of questions each week that needed help this week, and the share nothing fit.
Demo dataSee the numbers
| Needed help this week | Unmet need | |
|---|---|---|
| Week of Sep 14 | 31% | 15% |
| Week of Sep 21 | 31% | 15% |
| Week of Sep 28 | 31% | 15% |
| Week of Oct 5 | 32% | 15% |
Each kind of help. Questions each week for each kind of help, on its own scale.
Demo dataFood
Housing
Health
Money
Work
Legal help
Safety
See the numbers for every kind of help
| Food | Housing | Health | Money | Work | Legal help | Safety | |
|---|---|---|---|---|---|---|---|
| Week of Sep 14 | 179 | 516 | 54 | 152 | 25 | 104 | Under 10 |
| Week of Sep 21 | 173 | 536 | 54 | 150 | 25 | 109 | 12 |
| Week of Sep 28 | 167 | 559 | 56 | 149 | 28 | 108 | 12 |
| Week of Oct 5 | 141 | 518 | 52 | 131 | 23 | 99 | Under 10 |
How we count. What each number means and what we keep.
- A question
- When someone asks Front Door their first question, our matching service sorts it: the kind of help, and whether they need it this week. We add one to the count for that kind of help, place and week.
- The place
- The ZIP code or county the person gave us, if they gave one. We never use an address, a city block or a phone location.
- What we keep
- The count, and nothing else: not the words, not a name, not an account, not a browser or network address.
- Unmet need
- No state or federal program fit the question well, and we list no office, nonprofit or food site for that kind of help in the person's county.
- Small counts
- Any count under 10 shows as fewer than 10, in the charts too. When only one count in a list would be hidden, we hide a second one too.
- Not counted
- The demo site, questions about Front Door itself, crisis questions and letters.
- Weeks
- Weeks start on Monday, in UTC. The page reads the counts again at most every 15 minutes.
How the demo is made
The demo is a model, not a count. It shows what this page will look like and the kinds of patterns to expect, until our own counts are large enough to replace it.
- Size: the model assumes 40,000 questions a week across the country. That number is made up so the charts have something to show.
- Kinds of help: each kind gets a share of all questions and a month by month pattern, read from the published sources below.
- Places: each state gets its share by population (Census county estimates for 2024), and each county its share of its state.
- Housing mixes rent help, which is steady through the year, with help paying utility bills, which rises in winter in colder states and in summer in hotter ones.
- Urgent and unmet shares in the demo are made up, to show how those charts read.
- A small fixed wobble keeps each week from looking drawn with a ruler. The same choice always draws the same numbers.
Search trends
We looked for Google Trends numbers for searches like food stamps, SNAP, rent help, Medicaid, child care help, utility help, unemployment, food bank and WIC, in English and Spanish. Google does not allow automated reading of its Trends pages, and Google has not published a dataset for these searches, so we did not use Trends. The demo is modeled from published government and 211 data instead, listed below.
Where each pattern comes from
- Food
- Food help rises in September and again in November and December, and is lowest in February. From the share of 211 requests that were about food, month by month, 2022 to 2024 (Western Pennsylvania's open 211 data, the only month-by-month 211 data we found). In November 2025 many states paid partial SNAP benefits during the federal shutdown; the model does not add that event.
- Housing
- Rent help peaks in January and again from August to October, with a dip in November, following eviction filings in 43 cities and counties tracked by the Eviction Lab, Tacoma among them. About a third of housing questions are about utility bills (211's national split of housing and utility requests in 2025). In colder states that part follows heating help, highest in January and February; in hotter states it follows help with electric bills, higher from spring to fall; states in between get half of each. The shapes come from 211 requests in Western Pennsylvania, where a winter shutoff ban moves electric requests to spring, so the cooling shape is rough.
- Health
- Medicaid and CHIP applications are steady through the year, highest in January, from CMS application data for 2018, 2019, 2024 and 2025 (the pandemic years are left out). Marketplace open enrollment, November 1 to January 15, adds to it in Washington.
- Money
- Money mixes steady cash help with the tax season: a quarter of it follows when people file federal returns (IRS 2025 filing season counts, most from February to April), when Washington's Working Families Tax Credit also opens. The other three quarters are kept flat, because we found no monthly pattern for cash help.
- Care
- Child care help climbs from May and peaks in August, before school starts, from the share of 211 requests about child care, 2022 to 2024 (Western Pennsylvania; a small sample).
- Education
- Education help, mostly school supplies, is about three times as high in July and August, from the share of 211 requests about education, 2022 to 2024 (Western Pennsylvania).
- Work
- Unemployment help peaks in January, rises again in early July and in December, and is lowest in September, from new unemployment claims (not seasonally adjusted) in every state, 2012 to 2019 and 2022 to 2025, Department of Labor.
- Legal help
- Legal help is close to flat through the year, from the share of 211 requests about legal help, 2022 to 2024 (Western Pennsylvania).
- Safety
- Safety is close to flat through the year, from 211 requests about domestic violence, 2022 to 2024 (Western Pennsylvania). National hotline research finds calls do not rise over the holidays, so the model adds no holiday spike.
How questions split between kinds of help: housing (with utilities) 48% and food 13%, from United Way's national 211 numbers for 2025 (19 million referrals). The rest is split the way 211 requests split in Western Pennsylvania in 2024, the only full breakdown we found. 211 is a phone line for local help, so Front Door's own mix will differ; our counts will show how.
Sources
- 1. 2-1-1 Requests/Referrals (2023-2025) and 2-1-1 Requests (2020-2023). United Way of Southwestern Pennsylvania, through the Western Pennsylvania Regional Data Center. Checked October 10, 2026. License: CC BY. Read it: 2-1-1 Requests/Referrals (2023-2025) and 2-1-1 Requests (2020-2023)
- 2. States scramble to send full SNAP food benefits to millions of people after government shutdown ends. Associated Press (Geoff Mulvihill, David A. Lieb), via WHYY, November 13, 2025. Read it: States scramble to send full SNAP food benefits to millions of people after government shutdown ends
- 3. Using 211 Data to Gauge Eighth District Economic Conditions. Federal Reserve Bank of St. Louis, On the Economy (Summers-Gabr, Rodgers), February 9, 2026. Read it: Using 211 Data to Gauge Eighth District Economic Conditions
- 4. Eviction Tracking System: Version 3.0, all sites monthly data. The Eviction Lab, Princeton University (Hepburn, Haas, et al.), 2026. Read it: Eviction Tracking System: Version 3.0, all sites monthly data
- 5. A New Baseline: Changes to Our Eviction Metrics. The Eviction Lab, May 8, 2025. Read it: A New Baseline: Changes to Our Eviction Metrics
- 6. Preliminary Analysis: Eviction Filing Patterns in 2022. The Eviction Lab (Vallejo, Haas, Hepburn), March 9, 2023. Read it: Preliminary Analysis: Eviction Filing Patterns in 2022
- 7. State Medicaid and CHIP Applications, Eligibility Determinations, and Enrollment Data, September 2026 release. Centers for Medicare & Medicaid Services (CMS), September 25, 2026. License: U.S. Government Works. Read it: State Medicaid and CHIP Applications, Eligibility Determinations, and Enrollment Data, September 2026 release
- 8. Dates and deadlines for 2027 health insurance. HealthCare.gov (CMS). Checked October 10, 2026. Read it: Dates and deadlines for 2027 health insurance
- 9. Washington health insurance marketplace. healthinsurance.org, October 5, 2026. Read it: Washington health insurance marketplace
- 10. 2025 filing season statistics. IRS Newsroom, 2025. Read it: 2025 filing season statistics
- 11. Working Families Tax Credit application window opens Feb. 1. Washington State Department of Revenue, January 29, 2026. Read it: Working Families Tax Credit application window opens Feb. 1
- 12. Working Families Tax Credit Program, 2025 Report to the Legislature. Washington State Department of Revenue, December 29, 2025. Read it: Working Families Tax Credit Program, 2025 Report to the Legislature
- 13. IR-2016-143: Refunds claiming EITC or ACTC held until at least Feb. 15. IRS, October 28, 2016. Read it: IR-2016-143: Refunds claiming EITC or ACTC held until at least Feb. 15
- 14. You can begin filing your taxes on Jan. 26 this year. PBS NewsHour, January 8, 2026. Read it: You can begin filing your taxes on Jan. 26 this year
- 15. ETA 539 weekly claims data, by state. U.S. Department of Labor, Employment and Training Administration. Checked October 10, 2026. Read it: ETA 539 weekly claims data, by state
- 16. Unemployment Insurance Weekly Claims news release. U.S. Department of Labor, October 8, 2026. Read it: Unemployment Insurance Weekly Claims news release
- 17. Education Department opens 2027-28 FAFSA early, marking program's earliest launch. The National News Desk (Emma Koppelman), via KATU, September 24, 2026. Read it: Education Department opens 2027-28 FAFSA early, marking program's earliest launch
- 18. The Effect of Holidays on Calls to the National Domestic Violence Hotline: Comparing Average Call Volume. National Resource Center on Domestic Violence (VAWnet), November 20, 2020. Read it: The Effect of Holidays on Calls to the National Domestic Violence Hotline: Comparing Average Call Volume
- 19. #CallUtilitiesNow: PUC urges consumers to contact utilities as winter termination moratorium ends March 31, 2023. Pennsylvania Public Utility Commission, March 28, 2023. Read it: #CallUtilitiesNow: PUC urges consumers to contact utilities as winter termination moratorium ends March 31, 2023
- 20. WAC 480-100-143 Winter low-income payment program. Washington State Legislature. Checked October 10, 2026. Read it: WAC 480-100-143 Winter low-income payment program
- 21. LIHEAP. Washington State Department of Commerce. Checked October 10, 2026. Read it: LIHEAP
- 22. Nearly 1 million assistance calls made to 211 in August. The Source, Washington University in St. Louis (Neil Schoenherr), September 20, 2023. Read it: Nearly 1 million assistance calls made to 211 in August
- 23. 211 helpline data reveals most pressing U.S. community needs (2025 data). United Way Worldwide, March 31, 2026. Read it: 211 helpline data reveals most pressing U.S. community needs (2025 data)
- 24. The Facts About 211: 2025 Impact Snapshot. United Way Worldwide, 2026. Read it: The Facts About 211: 2025 Impact Snapshot
- 25. 211 helpline data reveals most pressing U.S. community needs (2024 data). United Way Worldwide, March 26, 2025. Read it: 211 helpline data reveals most pressing U.S. community needs (2024 data)
- 26. Calls to 211 helpline rise in August to the highest level of 2023. Health Communication Research Lab, Washington University in St. Louis (Garg, Golla, Kreuter), September 9, 2023. Read it: Calls to 211 helpline rise in August to the highest level of 2023