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What people ask for

How many people ask Front Door for each kind of help, where, and when. We keep only counts. We never keep what anyone wrote or who they are.

Staff time and money savedOpen dataFor agencies

Demo dataDemo data, modeled from public data on when people look for help. Our own counts replace it as they grow.

Nothing here is a real count of people. The patterns through the year come from published government and 211 data. The size is made up.

How the demo is madeShow our own counts

Demo data. In the last 12 months, people in New Jersey asked most about Housing (48%), then Money (16%) and Food (13%). Rising fastest from the week before: Work, up 7%.

Choose what to show

New Jersey, Oct 13, 2025 to Oct 11, 2026

QuestionsDemo data
57,434

▲ +2% vs the week before

Needed help this weekDemo data
19,261
Unmet needDemo dataNo program and no listed place nearby fit
9,522

Over time. Questions each week, by kind of help.

Demo data

On a phone, the chart shows the last 13. The table has every one.

See the numbers
FoodHousingHealthMoneyCareWorkEducationOther (legal help, safety)Total
Week of Oct 1315255064145Under 1031Under 10Under 101,074
Week of Oct 2015656163146Under 1034Under 10Under 101,096
Week of Oct 2716455262146Under 1034Under 101401,098
Week of Nov 317254161141Under 1035Under 101421,092
Week of Nov 1018453158147Under 1036Under 101471,103
Week of Nov 1718553358146Under 1039Under 101481,109
Week of Nov 2419055159147Under 1039Under 101511,137
Week of Dec 118456563146Under 1042Under 101571,157
Week of Dec 818657064146Under 1048Under 101571,171
Week of Dec 1518459067149Under 1047Under 101571,194
Week of Dec 2216962066159Under 1049Under 101571,220
Week of Dec 2915265269166Under 1051Under 101571,247
Week of Jan 513468469170Under 1054Under 10Under 101,264
Week of Jan 1211872671176Under 1053Under 10Under 101,297
Week of Jan 1911770469194Under 1051Under 10Under 101,283
Week of Jan 2611869566218Under 1045Under 101481,290
Week of Feb 211466664230Under 1042Under 101461,262
Week of Feb 911065461249Under 1040Under 101421,256
Week of Feb 1611164760262Under 1038Under 101451,263
Week of Feb 2311461961254Under 1034Under 101491,231
Week of Mar 211858360258Under 1035Under 101521,206
Week of Mar 912156161258Under 1034Under 101531,188
Week of Mar 1612552960261Under 1034Under 101531,162
Week of Mar 2312551863274Under 1034Under 101481,162
Week of Mar 3013150162281Under 1034Under 101421,151
Week of Apr 613247462300Under 1033Under 101391,140
Week of Apr 1313445861302Under 1034Under 101371,126
Week of Apr 2013746661263Under 1032Under 101351,094
Week of Apr 2713746560227Under 1032Under 10Under 101,060
Week of May 414046359196Under 1032Under 10Under 101,035
Week of May 1114245761155Under 1031Under 10Under 10995
Week of May 1814445760147Under 1033Under 10Under 10989
Week of May 2514545859146Under 1034Under 10Under 10986
Week of Jun 115446761145Under 1034Under 101381,003
Week of Jun 815746861145Under 1034Under 101351,003
Week of Jun 1515646760143Under 1037Under 101361,005
Week of Jun 2214847062144Under 1037Under 101391,014
Week of Jun 2914547062144Under 103717Under 101,018
Week of Jul 613647865145Under 103719Under 101,020
Week of Jul 1313647964145Under 103822Under 101,024
Week of Jul 2013946863143Under 103323Under 101,008
Week of Jul 2713847264143Under 103223Under 101,014
Week of Aug 314348662145Under 103023Under 101,034
Week of Aug 1014248663145Under 103123Under 101,036
Week of Aug 1714548663145Under 103020Under 101,031
Week of Aug 2415348663144Under 1029Under 101361,031
Week of Aug 3116049163144Under 1030Under 101321,035
Week of Sep 717148061143Under 1029Under 101241,016
Week of Sep 1417448260144Under 1029Under 10Under 101,015
Week of Sep 2116950362147Under 1028Under 10Under 101,036
Week of Sep 2816052463147Under 1030Under 10Under 101,053
Week of Oct 513246453120Under 1027Under 10104900

Ranked. Kinds of help, most asked first, with the change from the week before.

Change compares the week of Sep 28 with the week of Sep 21. It shows only when both weeks have 10 or more.

See the numbers
Kind of helpQuestionsChange from the week beforeUnmet
Housing27,728+4%6,100
Money9,3260%1,355
Food7,603-5%409
Legal help6,455+2%1,592
Health3,239+2%59
Work1,886+7%Under 10
Safety8980%Under 10
Education226Under 10
Care73Under 10

By month. Each kind of help's share of all questions, month by month.

Demo data

See the numbers
FoodHousingHealthMoneyCareWorkEducationOther (legal help, safety)
November 202516%49%5%13%Under 103%Under 1013%
December 202515%50%5%13%Under 104%Under 1013%
January 20269%55%5%15%Under 104%Under 10Under 10
February 20269%52%5%20%Under 103%Under 1012%
March 202611%46%5%23%Under 103%Under 1013%
April 202612%42%6%25%Under 103%Under 10Under 10
May 202614%46%6%16%Under 103%Under 10Under 10
June 202615%46%6%14%0%4%1%14%
July 202614%47%6%14%0%3%2%13%
August 202614%47%6%14%0%3%2%13%
September 202616%48%6%14%Under 103%Under 1012%
October 202615%52%6%13%Under 103%Under 1012%
  1. 01Housing27,72848.3%
  2. 02Money9,32616.2%
  3. 03Food7,60313.2%
  4. 04Other (legal help, safety)7,35312.8%
  5. 05Health3,2395.6%
  6. 06Work1,8863.3%
  7. 07Education2260.4%
  8. 08Care730.1%

Where. Questions by county in New Jersey.

Demo data

Shading

  • Most questions
  • More
  • Some
  • Fewer
  • Fewer than 10, or none

Most questions

  1. 01Bergen County5,933▲ +2%
  2. 02Middlesex County5,399▲ +2%
  3. 03Essex County5,368▲ +1%
  4. 04Hudson County4,451▲ +2%
  5. 05Ocean County4,027▲ +3%
  6. 06Monmouth County3,923▼ -1%
  7. 07Union County3,580▲ +3%
  8. 08Camden County3,2130%
  9. 09Passaic County3,190▲ +2%
  10. 10Morris County3,176▲ +2%
  11. 11Burlington County2,891▲ +6%
  12. 12Mercer County2,3880%
  13. 13Somerset County2,1450%
  14. 14Gloucester County1,9000%
  15. 15Atlantic County1,6780%
See the numbers: County
CountyQuestionsThis weekUnmet
Bergen County5,9331,9821,017
Middlesex County5,3991,830897
Essex County5,3681,813926
Hudson County4,4511,507751
Ocean County4,0271,393684
Monmouth County3,9231,347666
Union County3,5801,230605
Camden County3,2131,061550
Passaic County3,1901,064516
Morris County3,1761,056522
Burlington County2,891959481
Mercer County2,388795387
Somerset County2,145715340
Gloucester County1,900610304
Atlantic County1,678534278
Cumberland County920316148
Sussex County881313134
Hunterdon County802287118
Warren County67022389
Cape May County53714657
Salem County3628052

Rows that say fewer than 10 are hidden on purpose. When only one row would be hidden, a second one is hidden too, so it cannot be worked out from the total.

Urgent and unmet. The share of questions each week that needed help this week, and the share nothing fit.

Demo data

See the numbers
Needed help this weekUnmet need
Week of Oct 1334%16%
Week of Oct 2035%17%
Week of Oct 2735%17%
Week of Nov 334%16%
Week of Nov 1035%17%
Week of Nov 1734%16%
Week of Nov 2434%17%
Week of Dec 134%16%
Week of Dec 834%16%
Week of Dec 1534%17%
Week of Dec 2234%17%
Week of Dec 2935%18%
Week of Jan 534%18%
Week of Jan 1234%18%
Week of Jan 1934%18%
Week of Jan 2634%17%
Week of Feb 235%17%
Week of Feb 934%17%
Week of Feb 1634%17%
Week of Feb 2334%17%
Week of Mar 234%17%
Week of Mar 934%17%
Week of Mar 1633%17%
Week of Mar 2332%17%
Week of Mar 3033%17%
Week of Apr 633%16%
Week of Apr 1333%16%
Week of Apr 2032%16%
Week of Apr 2733%16%
Week of May 433%16%
Week of May 1133%17%
Week of May 1833%17%
Week of May 2533%16%
Week of Jun 134%16%
Week of Jun 834%16%
Week of Jun 1534%16%
Week of Jun 2233%16%
Week of Jun 2932%16%
Week of Jul 633%17%
Week of Jul 1332%16%
Week of Jul 2033%17%
Week of Jul 2732%17%
Week of Aug 332%16%
Week of Aug 1032%16%
Week of Aug 1733%16%
Week of Aug 2434%15%
Week of Aug 3133%16%
Week of Sep 733%16%
Week of Sep 1433%16%
Week of Sep 2134%16%
Week of Sep 2835%17%
Week of Oct 534%16%

Each kind of help. Questions each week for each kind of help, on its own scale.

Demo data
  • Food

  • Housing

  • Health

  • Money

  • Education

  • Work

  • Legal help

  • Safety

See the numbers for every kind of help
FoodHousingHealthMoneyEducationWorkLegal helpSafety
Week of Oct 1315255064145Under 1031111Under 10
Week of Oct 2015656163146Under 1034116Under 10
Week of Oct 2716455262146Under 103412218
Week of Nov 317254161141Under 103512418
Week of Nov 1018453158147Under 103612918
Week of Nov 1718553358146Under 103913018
Week of Nov 2419055159147Under 103913318
Week of Dec 118456563146Under 104213918
Week of Dec 818657064146Under 104813819
Week of Dec 1518459067149Under 104713918
Week of Dec 2216962066159Under 104913918
Week of Dec 2915265269166Under 105113918
Week of Jan 513468469170Under 1054135Under 10
Week of Jan 1211872671176Under 1053135Under 10
Week of Jan 1911770469194Under 1051132Under 10
Week of Jan 2611869566218Under 104513117
Week of Feb 211466664230Under 104212917
Week of Feb 911065461249Under 104012517
Week of Feb 1611164760262Under 103812817
Week of Feb 2311461961254Under 103413217
Week of Mar 211858360258Under 103513418
Week of Mar 912156161258Under 103413518
Week of Mar 1612552960261Under 103413518
Week of Mar 2312551863274Under 103413018
Week of Mar 3013150162281Under 103412517
Week of Apr 613247462300Under 103312316
Week of Apr 1313445861302Under 103412116
Week of Apr 2013746661263Under 103211817
Week of Apr 2713746560227Under 1032120Under 10
Week of May 414046359196Under 1032126Under 10
Week of May 1114245761155Under 1031127Under 10
Week of May 1814445760147Under 1033126Under 10
Week of May 2514545859146Under 1034124Under 10
Week of Jun 115446761145Under 103412117
Week of Jun 815746861145Under 103411817
Week of Jun 1515646760143Under 103711917
Week of Jun 2214847062144Under 103712316
Week of Jun 29145470621441737124Under 10
Week of Jul 6136478651451937121Under 10
Week of Jul 13136479641452238121Under 10
Week of Jul 20139468631432333119Under 10
Week of Jul 27138472641432332121Under 10
Week of Aug 3143486621452330123Under 10
Week of Aug 10142486631452331123Under 10
Week of Aug 17145486631452030120Under 10
Week of Aug 2415348663144Under 102911818
Week of Aug 3116049163144Under 103011418
Week of Sep 717148061143Under 102910816
Week of Sep 1417448260144Under 1029106Under 10
Week of Sep 2116950362147Under 1028107Under 10
Week of Sep 2816052463147Under 1030109Under 10
Week of Oct 513246453120Under 10279014

How we count. What each number means and what we keep.

A question
When someone asks Front Door their first question, our matching service sorts it: the kind of help, and whether they need it this week. We add one to the count for that kind of help, place and week.
The place
The ZIP code or county the person gave us, if they gave one. We never use an address, a city block or a phone location.
What we keep
The count, and nothing else: not the words, not a name, not an account, not a browser or network address.
Unmet need
No state or federal program fit the question well, and we list no office, nonprofit or food site for that kind of help in the person's county.
Small counts
Any count under 10 shows as fewer than 10, in the charts too. When only one count in a list would be hidden, we hide a second one too.
Not counted
The demo site, questions about Front Door itself, crisis questions and letters.
Weeks
Weeks start on Monday, in UTC. The page reads the counts again at most every 15 minutes.

Read our privacy page

How the demo is made

The demo is a model, not a count. It shows what this page will look like and the kinds of patterns to expect, until our own counts are large enough to replace it.

  • Size: the model assumes 40,000 questions a week across the country. That number is made up so the charts have something to show.
  • Kinds of help: each kind gets a share of all questions and a month by month pattern, read from the published sources below.
  • Places: each state gets its share by population (Census county estimates for 2024), and each county its share of its state.
  • Housing mixes rent help, which is steady through the year, with help paying utility bills, which rises in winter in colder states and in summer in hotter ones.
  • Urgent and unmet shares in the demo are made up, to show how those charts read.
  • A small fixed wobble keeps each week from looking drawn with a ruler. The same choice always draws the same numbers.

Search trends

We looked for Google Trends numbers for searches like food stamps, SNAP, rent help, Medicaid, child care help, utility help, unemployment, food bank and WIC, in English and Spanish. Google does not allow automated reading of its Trends pages, and Google has not published a dataset for these searches, so we did not use Trends. The demo is modeled from published government and 211 data instead, listed below.

Where each pattern comes from

Food
Food help rises in September and again in November and December, and is lowest in February. From the share of 211 requests that were about food, month by month, 2022 to 2024 (Western Pennsylvania's open 211 data, the only month-by-month 211 data we found). In November 2025 many states paid partial SNAP benefits during the federal shutdown; the model does not add that event.
Housing
Rent help peaks in January and again from August to October, with a dip in November, following eviction filings in 43 cities and counties tracked by the Eviction Lab, Tacoma among them. About a third of housing questions are about utility bills (211's national split of housing and utility requests in 2025). In colder states that part follows heating help, highest in January and February; in hotter states it follows help with electric bills, higher from spring to fall; states in between get half of each. The shapes come from 211 requests in Western Pennsylvania, where a winter shutoff ban moves electric requests to spring, so the cooling shape is rough.
Health
Medicaid and CHIP applications are steady through the year, highest in January, from CMS application data for 2018, 2019, 2024 and 2025 (the pandemic years are left out). Marketplace open enrollment, November 1 to January 15, adds to it in Washington.
Money
Money mixes steady cash help with the tax season: a quarter of it follows when people file federal returns (IRS 2025 filing season counts, most from February to April), when Washington's Working Families Tax Credit also opens. The other three quarters are kept flat, because we found no monthly pattern for cash help.
Care
Child care help climbs from May and peaks in August, before school starts, from the share of 211 requests about child care, 2022 to 2024 (Western Pennsylvania; a small sample).
Education
Education help, mostly school supplies, is about three times as high in July and August, from the share of 211 requests about education, 2022 to 2024 (Western Pennsylvania).
Work
Unemployment help peaks in January, rises again in early July and in December, and is lowest in September, from new unemployment claims (not seasonally adjusted) in every state, 2012 to 2019 and 2022 to 2025, Department of Labor.
Legal help
Legal help is close to flat through the year, from the share of 211 requests about legal help, 2022 to 2024 (Western Pennsylvania).
Safety
Safety is close to flat through the year, from 211 requests about domestic violence, 2022 to 2024 (Western Pennsylvania). National hotline research finds calls do not rise over the holidays, so the model adds no holiday spike.

How questions split between kinds of help: housing (with utilities) 48% and food 13%, from United Way's national 211 numbers for 2025 (19 million referrals). The rest is split the way 211 requests split in Western Pennsylvania in 2024, the only full breakdown we found. 211 is a phone line for local help, so Front Door's own mix will differ; our counts will show how.

Sources

  1. 1. 2-1-1 Requests/Referrals (2023-2025) and 2-1-1 Requests (2020-2023). United Way of Southwestern Pennsylvania, hosted by Western Pennsylvania Regional Data Center (WPRDC); license CC BY, historical, coverage 2020-01-01 to 2025-08-27. calendar 2024 rows, level_1/level_2 classification counts Read it
  2. 2. States scramble to send full SNAP food benefits to millions of people after government shutdown ends. Associated Press (Geoff Mulvihill, David A. Lieb), via WHYY, 2025-11-13. 42 million people on SNAP; 'about two-thirds of states had issued only partial benefits or none at all'; USDA guidance Thursday Nov 13 to issue full November allotments Read it
  3. 3. Using 211 Data to Gauge Eighth District Economic Conditions. Federal Reserve Bank of St. Louis, On the Economy (Summers-Gabr, Rodgers), 2026-02-09. Figure 3 text: food assistance requests rose in October 2025, more-substantial increases in November; data from 211 Counts dashboards for AR, IL, KY, MO, TN Read it
  4. 4. Eviction Tracking System: Version 3.0, all sites monthly data. The Eviction Lab, Princeton University (Hepburn, Haas, et al.), 2026 (file downloaded 2026-10-10). columns city, month, filings_2020, filings_avg, filings_avg_prepandemic_baseline. Download page: https://dev.evictionlab.org/eviction-tracking/get-the-data/ (no license stated; footer 'All rights reserved'; cite as Hepburn, Haas, et al., Eviction Tracking System: Version 3.0, Princeton University, 2026). Read it
  5. 5. A New Baseline: Changes to Our Eviction Metrics. The Eviction Lab, 2025-05-08. baseline moved to average of same months across 2023 and 2024 Read it
  6. 6. Preliminary Analysis: Eviction Filing Patterns in 2022. The Eviction Lab (Vallejo, Haas, Hepburn), 2023-03-09. text: Q4 decline 'follows a predictable seasonal pattern'; Jan 2022 ~78,000 filings, Aug 2022 >114,000 Read it
  7. 7. State Medicaid and CHIP Applications, Eligibility Determinations, and Enrollment Data (Performance Indicator dataset), September 2026 release. CMS (data.medicaid.gov), catalog record on data.gov, modified 2026-09-25. columns 'New Applications Submitted to Medicaid and CHIP Agencies' and 'Applications for Financial Assistance Submitted to the State Based Marketplace'; license U.S. Government Works (https://www.usa.gov/government-works); dataset id 6165f45b-ca93-5bb5-9d06-db29c692a360 Read it
  8. 8. Dates and deadlines for 2027 health insurance. HealthCare.gov (CMS), accessed 2026-10-10. 'Starting November 1, you can apply for 2027 coverage'; January 15 last day; enroll by December 15 for January 1 start Read it
  9. 9. Washington health insurance marketplace. healthinsurance.org, 2026-10-05. 'open enrollment period for 2027 coverage runs from November 1, 2026 through January 15, 2027 in Washington' Read it
  10. 10. 2025 Filing season statistics, weeks ending Jan 31, Feb 28, Mar 28, May 2, Oct 17 2025. IRS Newsroom, 2025. 'Total returns received' row. Other pages: https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-jan-31-2025 , https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-feb-28-2025 , https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-march-28-2025 , https://www.irs.gov/newsroom/filing-season-statistics-for-week-ending-may-2-2025 Read it
  11. 11. Working Families Tax Credit application window opens Feb. 1. Washington State Department of Revenue, 2026-01-29. window begins Feb 1, 2026 for tax year 2025; accepted through Dec 31, 2029; up to $1,330; over 675,000 refunds totaling more than $491.4 million since 2023 Read it
  12. 12. Working Families Tax Credit Program, 2025 Report to the Legislature. Washington State Department of Revenue, 2025-12-29. page 2: program begins accepting applications each year on February 1; page 3 Table 2: TY2024 approvals 284,416 (MeF 253,210, MyDOR 28,949, paper 2,257) Read it
  13. 13. IR-2016-143 (archival): refunds claiming EITC or ACTC held until at least Feb. 15. IRS, 2016-10-28. PATH Act refund hold statement Read it
  14. 14. You can begin filing your taxes on Jan. 26 this year. PBS NewsHour, 2026-01-08. 2026 filing season start Jan 26; deadline April 15 Read it
  15. 15. ETA 539 weekly claims data, ar539.csv (state-level, NSA, 1971 to present). U.S. Department of Labor, Employment and Training Administration, Office of Unemployment Insurance, downloaded 2026-10-10, latest week ending 2026-10-03. columns st, rptdate, c3 (initial claims). Example values: US sum week ending 2025-01-11 = 351,735 (2025 high), 2025-09-27 = 178,555 (2025 low); 2025-12-06 = 313,815; 2025-07-12 = 260,103. WA c3 week ending 2026-09-26 = 4,365. Read it
  16. 16. Unemployment Insurance Weekly Claims news release. U.S. Department of Labor, 2026-10-08. page 2 Unadjusted Data: 170,333 NSA initial claims week ending Oct 3; seasonal factors expected +8.7% from prior week. State table: Washington advance 4,814, prior week 4,534. Used to validate the CSV. Read it
  17. 17. Education Department opens 2027-28 FAFSA early, marking program's earliest launch. The National News Desk (Emma Koppelman), via KATU, 2026-09-24. form already open at StudentAid.gov; traditional opening Oct 1; previous earliest Sept 24, 2025; FAFSA Simplification Act requires availability by Oct 1 Read it
  18. 18. The Effect of Holidays on Calls to the National Domestic Violence Hotline: Comparing Average Call Volume. National Resource Center on Domestic Violence (VAWnet), 2020-11-20. description: 'the number of calls actually decreases during the holidays, including on New Year's Eve and New Year's Day' (2004-2019 data in linked PDFs, not opened) Read it
  19. 19. #CallUtilitiesNow: PUC urges consumers to contact utilities as winter termination moratorium ends March 31, 2023. Pennsylvania Public Utility Commission, 2023-03-28. 'Between December 1st and March 31st' no shutoffs to income-eligible households; electric, gas, heat-related water Read it
  20. 20. WAC 480-100-143 Winter low-income payment program. Washington State Legislature, current code, accessed 2026-10-10. 'between November 15th and March 15th' utility may not disconnect residential space heating if customer meets conditions (notify, self-certify income, apply for energy assistance, pay plan) Read it
  21. 21. LIHEAP. Washington State Department of Commerce, accessed 2026-10-10. program year Oct 1 to Sep 30; apply once per program year through local agency; income up to 150% FPL Read it
  22. 22. Nearly 1 million assistance calls made to 211 in August. The Source, Washington University in St. Louis (Neil Schoenherr), 2023-09-20. ~150,000 utility payment requests Aug 2023 (+22% vs July); Kreuter: utility payments a particular challenge in late summer Read it
  23. 23. 211 helpline data reveals most pressing U.S. community needs (2025 data). United Way Worldwide, 2026-03-31. 19 million referrals; housing 6 million, 31%; utilities 3.1 million; food 2.5 million; 27 states where housing+utilities > half Read it
  24. 24. The Facts About 211: 2025 Impact Snapshot. United Way Worldwide, 2026. housing 6M (30%), utilities 3.1M, food 2.5M; ranks #4-#7 without counts Read it
  25. 25. 211 helpline data reveals most pressing U.S. community needs (2024 data). United Way Worldwide, 2025-03-26. 16.8M requests, >18M referrals; housing 5.6M, utilities 2.9M, food 2.5M; housing+utilities 47% Read it
  26. 26. Calls to 211 helpline rise in August to the highest level of 2023. Health Communication Research Lab, Washington University in St. Louis (Garg, Golla, Kreuter), 2023-09-09. 872,079 calls Aug vs 785,654 Jul; ~150,000 utility payment requests (+22%); >280,000 housing (+8%) Read it