What people ask for
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Demo dataDemo data, modeled from public data on when people look for help. Our own counts replace it as they grow.
Nothing here is a real count of people. The patterns through the year come from published government and 211 data. The size is made up.
Demo data. In the last 4 weeks, people in North Carolina asked most about Housing (52%), then Food (16%) and Money (14%). Rising fastest from the week before: Health, up 7%.
Choose what to show
Time
North Carolina, Sep 14, 2026 to Oct 11, 2026
- Questions
- About 4,800Demo data
▲ +1% vs the week before
- Needed help this week
- About 1,400Demo data
- Unmet needNo program and no listed place nearby fit
- About 710Demo data
Over time. Questions each week, by kind of help.
Demo dataSee the numbers
| Food | Housing | Health | Money | Care | Work | Education | Legal help, safety and other | Total | |
|---|---|---|---|---|---|---|---|---|---|
| Week of Sep 14 | 197 | 622 | 58 | 170 | Under 10 | 26 | Under 10 | Under 10 | 1,205 |
| Week of Sep 21 | 193 | 632 | 61 | 168 | Under 10 | 27 | Under 10 | Under 10 | 1,214 |
| Week of Sep 28 | 186 | 647 | 65 | 170 | Under 10 | 27 | Under 10 | Under 10 | 1,228 |
| Week of Oct 5 | 162 | 589 | 56 | 153 | Under 10 | 26 | Under 10 | Under 10 | 1,109 |
Ranked. Kinds of help, most asked first, with the change from the week before.
Care, Education: fewer than 10
Change compares the week of Sep 28 with the week of Sep 21. It shows only when both weeks have 10 or more.
See the numbers
| Kind of help | Questions | Change from the week before | Unmet |
|---|---|---|---|
| Housing | 2,490 | +2% | 526 |
| Food | 738 | -4% | 11 |
| Money | 661 | +1% | 62 |
| Legal help | 478 | +1% | 102 |
| Health | 240 | +7% | Under 10 |
| Work | 106 | 0% | Under 10 |
| Safety | 33 | Under 10 | |
| Care | Under 10 | Under 10 | |
| Education | Under 10 | Under 10 |
Share by week. Each kind of help's share of all questions, week by week.
Demo dataSee the numbers
| Food | Housing | Health | Money | Care | Work | Education | Legal help, safety and other | |
|---|---|---|---|---|---|---|---|---|
| Week of Sep 14 | 16% | 52% | 5% | 14% | Under 10 | 2% | Under 10 | Under 10 |
| Week of Sep 21 | 16% | 52% | 5% | 14% | Under 10 | 2% | Under 10 | Under 10 |
| Week of Sep 28 | 15% | 53% | 5% | 14% | Under 10 | 2% | Under 10 | Under 10 |
| Week of Oct 5 | 15% | 53% | 5% | 14% | Under 10 | 2% | Under 10 | Under 10 |
- 01Housing2,49052.5%
- 02Food73815.5%
- 03Money66113.9%
- 04Legal help, safety and other51110.8%
- 05Health2405.1%
- 06Work1062.2%
- CareFewer than 10
- EducationFewer than 10
Where. Questions by county in North Carolina.
Demo dataShading
- Most questions
- More
- Some
- Fewer
- Fewer than 10, or none
Most questions
- 01Wake County545▲ +1%
- 02Mecklenburg County526▲ +2%
- 03Guilford County252▲ +2%
- 04Forsyth County181▲ +4%
- 05Durham County1540%
- 06Cumberland County148▲ +5%
- 07Buncombe County1240%
- 08Cabarrus County1150%
- 09Union County115▲ +4%
- 10Johnston County1130%
- 11Gaston County1090%
- 12New Hanover County107▲ +4%
- 13Onslow County93▲ +4%
- 14Iredell County88▲ +5%
- 15Pitt County830%
See the numbers: County
| County | Questions | This week | Unmet |
|---|---|---|---|
| Wake County | 545 | 178 | 88 |
| Mecklenburg County | 526 | 168 | 91 |
| Guilford County | 252 | 85 | 40 |
| Forsyth County | 181 | 61 | 28 |
| Durham County | 154 | 50 | 26 |
| Cumberland County | 148 | 49 | 26 |
| Buncombe County | 124 | 41 | 21 |
| Cabarrus County | 115 | 33 | 20 |
| Union County | 115 | 34 | 22 |
| Johnston County | 113 | 33 | 21 |
| Gaston County | 109 | 34 | 18 |
| New Hanover County | 107 | 33 | 21 |
| Onslow County | 93 | 31 | 15 |
| Iredell County | 88 | 30 | 11 |
| Pitt County | 83 | 28 | 11 |
| Alamance County | 82 | 29 | 11 |
| Davidson County | 78 | 28 | 11 |
| Catawba County | 75 | 24 | 12 |
| Brunswick County | 74 | 27 | 12 |
| Orange County | 67 | 25 | 11 |
| Randolph County | 66 | 27 | 11 |
| Rowan County | 66 | 24 | 12 |
| Harnett County | 62 | 26 | Under 10 |
| Henderson County | 52 | 17 | Under 10 |
| Wayne County | 51 | 17 | Under 10 |
| Robeson County | 50 | 18 | Under 10 |
| Cleveland County | 46 | 16 | Under 10 |
| Craven County | 46 | 16 | Under 10 |
| Moore County | 46 | 15 | Under 10 |
| Lincoln County | 45 | 13 | Under 10 |
| Rockingham County | 42 | 13 | Under 10 |
| Nash County | 41 | 12 | Under 10 |
| Burke County | 39 | 11 | Under 10 |
| Chatham County | 36 | Under 10 | Under 10 |
| Franklin County | 35 | Under 10 | Under 10 |
| Caldwell County | 32 | Under 10 | Under 10 |
| Wilson County | 32 | Under 10 | Under 10 |
| Carteret County | 28 | Under 10 | Under 10 |
| Lee County | 28 | Under 10 | Under 10 |
| Pender County | 28 | Under 10 | Under 10 |
| Stanly County | 28 | Under 10 | Under 10 |
| Surry County | 28 | Under 10 | Under 10 |
| Rutherford County | 27 | Under 10 | Under 10 |
| Wilkes County | 27 | Under 10 | Under 10 |
| Granville County | 26 | Under 10 | Under 10 |
| Haywood County | 26 | Under 10 | Under 10 |
| Columbus County | 24 | Under 10 | Under 10 |
| Duplin County | 24 | Under 10 | Under 10 |
| Hoke County | 24 | Under 10 | Under 10 |
| Lenoir County | 24 | Under 10 | Under 10 |
| Sampson County | 24 | Under 10 | Under 10 |
| Watauga County | 24 | Under 10 | Under 10 |
| Edgecombe County | 23 | Under 10 | Under 10 |
| Halifax County | 23 | Under 10 | Under 10 |
| Stokes County | 23 | Under 10 | Under 10 |
| Davie County | 21 | Under 10 | Under 10 |
| Jackson County | 21 | Under 10 | Under 10 |
| McDowell County | 21 | Under 10 | Under 10 |
| Beaufort County | 20 | Under 10 | Under 10 |
| Richmond County | 18 | Under 10 | Under 10 |
| Vance County | 17 | Under 10 | Under 10 |
| Alexander County | 16 | Under 10 | Under 10 |
| Dare County | 16 | Under 10 | Under 10 |
| Macon County | 16 | Under 10 | Under 10 |
| Pasquotank County | 16 | Under 10 | Under 10 |
| Person County | 16 | Under 10 | Under 10 |
| Yadkin County | 16 | Under 10 | Under 10 |
| Scotland County | 14 | Under 10 | Under 10 |
| Transylvania County | 14 | Under 10 | Under 10 |
| Currituck County | 13 | Under 10 | Under 10 |
| Cherokee County | 11 | Under 10 | Under 10 |
| Bladen County | 10 | Under 10 | Under 10 |
| Alleghany County | Under 10 | Under 10 | Under 10 |
| Anson County | Under 10 | Under 10 | Under 10 |
| Ashe County | Under 10 | Under 10 | Under 10 |
| Avery County | Under 10 | Under 10 | Under 10 |
| Bertie County | Under 10 | Under 10 | Under 10 |
| Camden County | Under 10 | Under 10 | Under 10 |
| Caswell County | Under 10 | Under 10 | Under 10 |
| Chowan County | Under 10 | Under 10 | Under 10 |
| Clay County | Under 10 | Under 10 | Under 10 |
| Gates County | Under 10 | Under 10 | Under 10 |
| Greene County | Under 10 | Under 10 | Under 10 |
| Hertford County | Under 10 | Under 10 | Under 10 |
| Jones County | Under 10 | Under 10 | Under 10 |
| Madison County | Under 10 | Under 10 | Under 10 |
| Martin County | Under 10 | Under 10 | Under 10 |
| Mitchell County | Under 10 | Under 10 | Under 10 |
| Montgomery County | Under 10 | Under 10 | Under 10 |
| Northampton County | Under 10 | Under 10 | Under 10 |
| Pamlico County | Under 10 | Under 10 | Under 10 |
| Perquimans County | Under 10 | Under 10 | Under 10 |
| Polk County | Under 10 | Under 10 | Under 10 |
| Swain County | Under 10 | Under 10 | Under 10 |
| Warren County | Under 10 | Under 10 | Under 10 |
| Washington County | Under 10 | Under 10 | Under 10 |
| Yancey County | Under 10 | Under 10 | Under 10 |
Rows that say fewer than 10 are hidden on purpose. When only one row would be hidden, a second one is hidden too, so it cannot be worked out from the total.
Urgent and unmet. The share of questions each week that needed help this week, and the share nothing fit.
Demo dataSee the numbers
| Needed help this week | Unmet need | |
|---|---|---|
| Week of Sep 14 | 30% | 15% |
| Week of Sep 21 | 31% | 15% |
| Week of Sep 28 | 31% | 15% |
| Week of Oct 5 | 30% | 15% |
Each kind of help. Questions each week for each kind of help, on its own scale.
Demo dataFood
Housing
Health
Money
Work
Legal help
See the numbers for every kind of help
| Food | Housing | Health | Money | Work | Legal help | |
|---|---|---|---|---|---|---|
| Week of Sep 14 | 197 | 622 | 58 | 170 | 26 | 120 |
| Week of Sep 21 | 193 | 632 | 61 | 168 | 27 | 122 |
| Week of Sep 28 | 186 | 647 | 65 | 170 | 27 | 123 |
| Week of Oct 5 | 162 | 589 | 56 | 153 | 26 | 113 |
How we count. What each number means and what we keep.
- A question
- When someone asks Front Door their first question, our matching service sorts it: the kind of help, and whether they need it this week. We add one to the count for that kind of help, place and week.
- The place
- The ZIP code or county the person gave us, if they gave one. We never use an address, a city block or a phone location.
- What we keep
- The count, and nothing else: not the words, not a name, not an account, not a browser or network address.
- Unmet need
- No state or federal program fit the question well, and we list no office, nonprofit or food site for that kind of help in the person's county.
- Small counts
- Any count under 10 shows as fewer than 10, in the charts too. When only one count in a list would be hidden, we hide a second one too.
- Not counted
- The demo site, questions about Front Door itself, crisis questions and letters.
- Weeks
- Weeks start on Monday, in UTC. The page reads the counts again at most every 15 minutes.
How the demo is made
The demo is a model, not a count. It shows what this page will look like and the kinds of patterns to expect, until our own counts are large enough to replace it.
- Size: the model assumes 40,000 questions a week across the country. That number is made up so the charts have something to show.
- Kinds of help: each kind gets a share of all questions and a month by month pattern, read from the published sources below.
- Places: each state gets its share by population (Census county estimates for 2024), and each county its share of its state.
- Housing mixes rent help, which is steady through the year, with help paying utility bills, which rises in winter in colder states and in summer in hotter ones.
- Urgent and unmet shares in the demo are made up, to show how those charts read.
- A small fixed wobble keeps each week from looking drawn with a ruler. The same choice always draws the same numbers.
Search trends
We looked for Google Trends numbers for searches like food stamps, SNAP, rent help, Medicaid, child care help, utility help, unemployment, food bank and WIC, in English and Spanish. Google does not allow automated reading of its Trends pages, and Google has not published a dataset for these searches, so we did not use Trends. The demo is modeled from published government and 211 data instead, listed below.
Where each pattern comes from
- Food
- Food help rises in September and again in November and December, and is lowest in February. From the share of 211 requests that were about food, month by month, 2022 to 2024 (Western Pennsylvania's open 211 data, the only month-by-month 211 data we found). In November 2025 many states paid partial SNAP benefits during the federal shutdown; the model does not add that event.
- Housing
- Rent help peaks in January and again from August to October, with a dip in November, following eviction filings in 43 cities and counties tracked by the Eviction Lab, Tacoma among them. About a third of housing questions are about utility bills (211's national split of housing and utility requests in 2025). In colder states that part follows heating help, highest in January and February; in hotter states it follows help with electric bills, higher from spring to fall; states in between get half of each. The shapes come from 211 requests in Western Pennsylvania, where a winter shutoff ban moves electric requests to spring, so the cooling shape is rough.
- Health
- Medicaid and CHIP applications are steady through the year, highest in January, from CMS application data for 2018, 2019, 2024 and 2025 (the pandemic years are left out). Marketplace open enrollment, November 1 to January 15, adds to it in Washington.
- Money
- Money mixes steady cash help with the tax season: a quarter of it follows when people file federal returns (IRS 2025 filing season counts, most from February to April), when Washington's Working Families Tax Credit also opens. The other three quarters are kept flat, because we found no monthly pattern for cash help.
- Care
- Child care help climbs from May and peaks in August, before school starts, from the share of 211 requests about child care, 2022 to 2024 (Western Pennsylvania; a small sample).
- Education
- Education help, mostly school supplies, is about three times as high in July and August, from the share of 211 requests about education, 2022 to 2024 (Western Pennsylvania).
- Work
- Unemployment help peaks in January, rises again in early July and in December, and is lowest in September, from new unemployment claims (not seasonally adjusted) in every state, 2012 to 2019 and 2022 to 2025, Department of Labor.
- Legal help
- Legal help is close to flat through the year, from the share of 211 requests about legal help, 2022 to 2024 (Western Pennsylvania).
- Safety
- Safety is close to flat through the year, from 211 requests about domestic violence, 2022 to 2024 (Western Pennsylvania). National hotline research finds calls do not rise over the holidays, so the model adds no holiday spike.
How questions split between kinds of help: housing (with utilities) 48% and food 13%, from United Way's national 211 numbers for 2025 (19 million referrals). The rest is split the way 211 requests split in Western Pennsylvania in 2024, the only full breakdown we found. 211 is a phone line for local help, so Front Door's own mix will differ; our counts will show how.
Sources
- 1. 2-1-1 Requests/Referrals (2023-2025) and 2-1-1 Requests (2020-2023). United Way of Southwestern Pennsylvania, through the Western Pennsylvania Regional Data Center. Checked October 10, 2026. License: CC BY. Read it: 2-1-1 Requests/Referrals (2023-2025) and 2-1-1 Requests (2020-2023)
- 2. States scramble to send full SNAP food benefits to millions of people after government shutdown ends. Associated Press (Geoff Mulvihill, David A. Lieb), via WHYY, November 13, 2025. Read it: States scramble to send full SNAP food benefits to millions of people after government shutdown ends
- 3. Using 211 Data to Gauge Eighth District Economic Conditions. Federal Reserve Bank of St. Louis, On the Economy (Summers-Gabr, Rodgers), February 9, 2026. Read it: Using 211 Data to Gauge Eighth District Economic Conditions
- 4. Eviction Tracking System: Version 3.0, all sites monthly data. The Eviction Lab, Princeton University (Hepburn, Haas, et al.), 2026. Read it: Eviction Tracking System: Version 3.0, all sites monthly data
- 5. A New Baseline: Changes to Our Eviction Metrics. The Eviction Lab, May 8, 2025. Read it: A New Baseline: Changes to Our Eviction Metrics
- 6. Preliminary Analysis: Eviction Filing Patterns in 2022. The Eviction Lab (Vallejo, Haas, Hepburn), March 9, 2023. Read it: Preliminary Analysis: Eviction Filing Patterns in 2022
- 7. State Medicaid and CHIP Applications, Eligibility Determinations, and Enrollment Data, September 2026 release. Centers for Medicare & Medicaid Services (CMS), September 25, 2026. License: U.S. Government Works. Read it: State Medicaid and CHIP Applications, Eligibility Determinations, and Enrollment Data, September 2026 release
- 8. Dates and deadlines for 2027 health insurance. HealthCare.gov (CMS). Checked October 10, 2026. Read it: Dates and deadlines for 2027 health insurance
- 9. Washington health insurance marketplace. healthinsurance.org, October 5, 2026. Read it: Washington health insurance marketplace
- 10. 2025 filing season statistics. IRS Newsroom, 2025. Read it: 2025 filing season statistics
- 11. Working Families Tax Credit application window opens Feb. 1. Washington State Department of Revenue, January 29, 2026. Read it: Working Families Tax Credit application window opens Feb. 1
- 12. Working Families Tax Credit Program, 2025 Report to the Legislature. Washington State Department of Revenue, December 29, 2025. Read it: Working Families Tax Credit Program, 2025 Report to the Legislature
- 13. IR-2016-143: Refunds claiming EITC or ACTC held until at least Feb. 15. IRS, October 28, 2016. Read it: IR-2016-143: Refunds claiming EITC or ACTC held until at least Feb. 15
- 14. You can begin filing your taxes on Jan. 26 this year. PBS NewsHour, January 8, 2026. Read it: You can begin filing your taxes on Jan. 26 this year
- 15. ETA 539 weekly claims data, by state. U.S. Department of Labor, Employment and Training Administration. Checked October 10, 2026. Read it: ETA 539 weekly claims data, by state
- 16. Unemployment Insurance Weekly Claims news release. U.S. Department of Labor, October 8, 2026. Read it: Unemployment Insurance Weekly Claims news release
- 17. Education Department opens 2027-28 FAFSA early, marking program's earliest launch. The National News Desk (Emma Koppelman), via KATU, September 24, 2026. Read it: Education Department opens 2027-28 FAFSA early, marking program's earliest launch
- 18. The Effect of Holidays on Calls to the National Domestic Violence Hotline: Comparing Average Call Volume. National Resource Center on Domestic Violence (VAWnet), November 20, 2020. Read it: The Effect of Holidays on Calls to the National Domestic Violence Hotline: Comparing Average Call Volume
- 19. #CallUtilitiesNow: PUC urges consumers to contact utilities as winter termination moratorium ends March 31, 2023. Pennsylvania Public Utility Commission, March 28, 2023. Read it: #CallUtilitiesNow: PUC urges consumers to contact utilities as winter termination moratorium ends March 31, 2023
- 20. WAC 480-100-143 Winter low-income payment program. Washington State Legislature. Checked October 10, 2026. Read it: WAC 480-100-143 Winter low-income payment program
- 21. LIHEAP. Washington State Department of Commerce. Checked October 10, 2026. Read it: LIHEAP
- 22. Nearly 1 million assistance calls made to 211 in August. The Source, Washington University in St. Louis (Neil Schoenherr), September 20, 2023. Read it: Nearly 1 million assistance calls made to 211 in August
- 23. 211 helpline data reveals most pressing U.S. community needs (2025 data). United Way Worldwide, March 31, 2026. Read it: 211 helpline data reveals most pressing U.S. community needs (2025 data)
- 24. The Facts About 211: 2025 Impact Snapshot. United Way Worldwide, 2026. Read it: The Facts About 211: 2025 Impact Snapshot
- 25. 211 helpline data reveals most pressing U.S. community needs (2024 data). United Way Worldwide, March 26, 2025. Read it: 211 helpline data reveals most pressing U.S. community needs (2024 data)
- 26. Calls to 211 helpline rise in August to the highest level of 2023. Health Communication Research Lab, Washington University in St. Louis (Garg, Golla, Kreuter), September 9, 2023. Read it: Calls to 211 helpline rise in August to the highest level of 2023